Darija chatbot: an AI agent that truly speaks to your Moroccan customers
A Darija chatbot that understands "chhal taman?", "wach kayn f stock?" or "fin ntoma?": and answers correctly: that is what we build. Coremedia deploys WhatsApp AI agents that converse in Darija, French, classical Arabic and English, switching automatically to the customer's language.
Market reality: your customers write in Darija (often in arabizi: Latin letters and numbers), yet almost every chatbot deployed in Morocco only answers in French or English. Every misunderstood message is a sale that goes elsewhere.
A real conversation example (Darija + French)
Typical excerpt from a Coremedia agent for a retailer: automatic language detection, useful answers, and a path to the sale.
Why Darija changes chatbot results in Morocco
The customer's real language
Most commercial WhatsApp conversations in Morocco happen in Darija or a Darija-French mix. An agent that understands it converts where others display "I didn't understand".
Arabizi understood natively
"3afak", "ch7al", "wa9ila": our agents read Darija in Latin letters with numbers, in Arabic script, and mixes of both: the way your customers actually write.
Automatic language switching
The customer writes in French, the agent replies in French; they switch to Darija, the agent follows. No conversation-breaking "choose your language" menu.
An AI agency specialty, not a checkbox
Making an AI model speak Darija properly takes real work: your sector's vocabulary, your brand's tone (warm and informal or formal register), handling language mixes within one sentence, and guardrails so the agent stays in its commercial role. That is our craft: Coremedia is an AI agency, and the Darija agent is our most requested product.
Every agent is tested on real conversations from your business before production, then tuned during the first weeks with your feedback. Count 2–4 weeks from approval to launch, with systems that belong to you from day one.
What the Darija agent can do
- Answer product, price, hours and location questions: 24/7, within seconds.
- Qualify enquiries and book appointments directly into your calendar.
- Hand over to a human the moment the conversation requires it, with full history.
Test it on your own messages: send us 10 real customer conversations and we'll show you what the agent does with them.
Request a Darija demoFAQ: Darija chatbot
Does the chatbot understand Darija written in Latin letters (arabizi)?
Yes: that's the primary use case: "ch7al", "3afak", "wach kayn", mixed with French in the same sentence. The agent also understands Arabic script and classical Arabic.
How much does a Darija chatbot cost?
Same rates as our AI agents: 12,000 to 40,000 MAD setup depending on integrations (CRM, calendar, catalogue). Darija is not a paid add-on: it is included in every conversational agent we build. See our WhatsApp chatbot pricing page.
Which channels does the Darija agent work on?
WhatsApp Business API first (where your customers are), but also Instagram DM, Messenger and your website chat: with the same intelligence and customer history.
What if the agent doesn't understand a request?
It says so honestly and hands over to your team with the full conversation context: never an invented answer on prices or commitments. You define the handover rules with us.
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August, 2026
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