Google Ads and Facebook campaign pricing in Morocco: real 2026 budgets
What does a Google Ads campaign cost in Morocco? Budget two separate items: the media spend paid to Google or Meta (from 3,000 MAD/month for measurable results) and the agency management fee (at Coremedia: from 5,000 MAD/month, published rate). This page details the Moroccan market's real costs: CPC, cost per lead, management fees: so you budget on numbers.
Beware of offers that blur everything together: a "2,000 MAD all-inclusive campaign" almost always means a skeletal media budget and no real management.
The real costs of online advertising in Morocco
Ranges observed on the Moroccan market in 2026. Cost per click and per lead vary strongly by sector and targeting quality.
| Google Ads cost per click (CPC): Morocco average | 1.5 – 10 MAD by sector |
| Meta Ads (Facebook/Instagram) cost per lead | 15 – 150 MAD by sector and offer |
| Recommended minimum media budget | 3,000 – 5,000 MAD/month per channel |
| Coremedia management (strategy, creatives, optimization, reporting) | from 5,000 MAD/month: published |
What moves your cost per lead in Morocco
Sector and competition
A real-estate or medical lead in Casablanca costs several times an e-commerce lead: auctions follow customer value. The useful benchmark is your cost per final customer, not raw CPC.
Lead response speed
The most underrated factor: a lead contacted within 5 minutes converts several times better than at 24 hours. We wire your campaigns to a WhatsApp agent that replies in seconds: the same spend produces more clients.
Tracking quality
Without properly measured conversions (calls, WhatsApp, forms), Google and Meta optimize blind and your budget scatters. Half of our initial work is often right here.
A complete starter budget example
Typical case for a services business starting out: 4,000 MAD/month of Google Ads media budget on high-intent queries, 5,000 MAD/month of management, tracking and reporting included. At a cost per lead of 80 MAD, that budget produces about 50 qualified leads a month; if one lead in ten becomes a client at a 3,000 MAD average basket, the campaign generates 15,000 MAD of revenue for 9,000 MAD invested: before optimization even starts.
Our published case studies show what sustained optimization produces: up to 3.4x ROAS in 60 days and cost per lead cut by 62% on accounts we took over. Every account starts with a free audit of what exists: often the first win is stopping what doesn't work.
What our management fee covers (from 5,000 MAD/month)
- Strategy, account structure and targeting: rebuilt cleanly, in your name.
- Ad creatives (visuals, copy, test variants) in French and English.
- Continuous optimization, conversion tracking and monthly reporting in dirhams generated: not impressions.
Have a budget in mind? Request the free audit: we'll tell you what that budget can produce in your sector, numbers included.
Estimate my cost per leadFAQ: advertising pricing in Morocco
What's the minimum budget for Google Ads in Morocco?
Below 3,000 MAD/month of media budget, the algorithm lacks data to optimize and results are erratic. The healthy entry point: 3,000–5,000 MAD/month of media on one well-chosen channel, rather than the same amount scattered across three.
How much does Facebook advertising cost in Morocco?
Meta cost per lead ranges from 15 MAD (simple consumer offers) to 150 MAD (high-value services). Moroccan CPMs remain among the region's cheapest, but poor targeting wastes them fast: hence the importance of tracking and creative testing.
Fixed management fee or percentage of budget?
We use a fixed published fee (from 5,000 MAD/month) rather than a percentage: your interest and ours stay aligned: we have no reason to push you to spend more than necessary.
How fast does a campaign become profitable?
First conversions generally arrive within the first weeks; cost-per-lead stabilization takes 4–8 weeks of learning and testing. Our campaigns launch within 48h of approval, and you have permanent access to reporting.
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August, 2026
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